WHAT YOU NEED TO KNOW

As Product Manager

Product Managers have to be calm and assertive, move at everyone's pace and think faster than anyone.

I've managed a diverse portfolio of +300 projects that I've lead across 18 timezones and includes the product lifecycle of 5 digital international products with great outcomes.

I have a solid understanding of methodologies and processes, which involves collaborating with different roles, in and outside the company, having to tailor and evaluate various scenarios and strategies.

The Product Manager sits at the intersection of Business, Technology, and Design (UI/UX) and focuses on shipping great products collaboratively.

What's the role of a Product Manager?

The role of a product manager is to manage the complete lifecycle of a product from start to finish.

Ensuring the delivery of flawless products to customers is an important part of the product manager’s job role. In addition to this, must also focus on preparing customer strategy.

Must talk several jargons to get the information across departments and have the drive to focus on outcomes,  not outputs.

Branding

Must have the skills to tactfully communicate progress to higher-ups, and can even turn a roadblock into an insight or a unique opportunity.

Must own some Project Management skills as will also have to run SCRUM meetings with Development, Design, Sales, and Marketing teams and prioritize roadmaps according to value (not features).

Product Managers have to keep the whole team on track, motivate them to work together on one vision, negotiate and coordinate upcoming product releases.

They must hone their leadership skills.

Becomes a user advocate, understands what motivates certain actions on users and can take his/her vision to create an accurate mockup.

So what's their role in the Product Lifecycle?

Every product has a lifecycle that consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in.

 

The product manager role requires the use of different mental muscles and skills for driving it to the next step in its lifecycle. Identifying, acknowledging, and understanding which phase a product is in is just as critical as knowing what each stage requires.

Copyright 2019 | Isabel Báez