As Service Designer
Service Designers have to focus on customer needs and create value out of it.
I've applied service design techniques on almost each of the +300 projects that I've lead and it has been key to delivering amazing experiences.
What's the role of a Service Designer?
The role of service designers is to orchestrate the actors and the touchpoints to optimize the experience of both, customers and the people providing the service while pursuing the business goals.
What are the General Principles on Service Design?
The general principles on service design are to focus the attention on the requirements of services, complemented by principles that relate to processing design, organizational design, information design, and technology design.
Services should be designed based on: