WHAT YOU NEED TO KNOW
As Service Designer
I've applied service design techniques on almost each of the +300 projects that I've lead and it has been key to delivering amazing experiences.
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.
What's the role of a Service Designer?
The role of service designers is to orchestrate the actors and the touchpoints to optimize the experience of both, customers and the people providing the service while pursuing the business goals.
What are the General Principles on Service Design?
The general principles on service design are to focus the attention on the requirements of services, complemented by principles that relate to processing design, organizational design, information design, and technology design.
Services should be designed based on: