Via Villas

As one of the first websites to offer vacation rentals on luxury properties, VIA’s promise is very special and long-tested: a tailored experience for every customer.  After a two-decade adventure in a very competitive industry, Lori and James have a unique way to foster discovery and serendipity that resulted in thousands of happy travelers with great stories to share.

VIA had an outdated website with a tailored backend that wasn't easy to update or expand to fit their current marketing strategy. The design didn’t help showcase their wonderful properties anymore. We took care of that through a highly customized Content Management System (ExpressionEngine), a beautiful design, a bulletproof newsletter and a visual narrative that makes you start dreaming about your trip to Italy right now.

As a luxury vacation rental niche, we had to take special care into translating the wonderful service they provide. Service design was key to uncover the secrets behind this unique value proposition. 

Copyright 2019 | Isabel Báez